Browse Our Full Directory Of UK Betting Sites

This offer is only available on the ‘win’ market for UK horse racing. BOG does not apply for bet betting sites with free spins sign up bonus greyhound racing or horse racing in Ireland. This includes races like Cheltenham Festival and Grand National.

Region	Recommended Site	Odds Strength
UK & Ireland	Bet365	Excellent
Europe	Unibet	Very Good
Australia	Sportsbet	Excellent
Canada	Bet365	Very Good
Asia	Dafabet	Good

Betfred’s Best Odds Guaranteed offer is delivered on selected races in the UK or Irish racing from 8am on the day of the race. This offer from Betfred doesn’t apply to ante-post bets or Lucky 15, Lucky 31 or Lucky 63 bets. If the Starting Price of your selection is shorter than the price taken when you placed your bet, you’ll get paid at your original price.

Can I use the Betway app to bet on sports odds?

Bet365 offers one of the earliest Best Odds Guaranteed. With the bookie, you can place a bet on any horse race from 08:00 UK Time on the day of the race, taking the price on your selection. If your selection wins or places and the SP is greater, bet365 will bet british gambling sites not on gamstop pay you out at bigger odds. While BOG will count when Bet Boost is applied to the Win and Each Way market, racing in Australia, New Zealand, Japan, Singapore, and Hong Kong is excluded. Another bookie with an 8am start time, Paddy Power delivers a very similar Best Odds Guarantee promotion to that of bet365.

1. Sign up for an account

With Paddy Power, customers must opt-in to receive Best Odds Guaranteed. This promotion will apply to all Irish and UK Horse Racing from 8am the following day from when you opt in. Paddy Power’s BOG offer does not apply to bets placed as a free bet, partial free bet, bets placed with money back tokens, at ante-post odds, betting-in running bets, forecast, place only, power price selections, or international racing. Winner of the oddschecker endorsed best horse racing product, it’s no surprise that William Hill delivers a Best Odds Guaranteed. However, unlike Paddy Power and bet365, William Hill’s BOG doesn’t start until 10am on the day of the race. Coral has been offering Best Odds Guaranteed on some of the biggest races in the horse racing calendar. From 8am on the day of the race, Coral will be delivering its promotion on all racing from the UK and Ireland. This offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Place Insurance, Win Only Markets or Enhanced Placed markets which are separate from the main ‘Win or E/W’ Market. Bets placed in shops do not qualify unless stated otherwise. Like many of the bookmakers on this page, Ladbrokes delivers its Best Odds Guaranteed on UK and Irish Horse Racing only.

What is a new betting sites?

Restrictions + Best odds guaratreed offer applies from 8am on the day of the race. Best Odds Guaranteed essentially means bettors don't miss out on a bigger starting price (SP). Securing the bigger price means you'll be paid the maximum amount for a winning bet, instead of taking lower odds at the time the bet was placed. Best Odds Guaranteed also works in the reverse scenario. If a bet is placed at bigger odds than the SP and it wins, you'll always receive the greater price.

3. bet365 - Rating 9.7/10

This will come in especially handy for the more noteworthy horse racing events during the year such as the Cheltenham Festival, Grand National, and Royal Ascot. Odds fluctuate all the time so when a bookmaker offers Best Odds Guaranteed, you are ensuring you are getting the best value when placing your bets on these flagship events. Some of the biggest and best bookmakers offer Best Odds Guaranteed on selected races, including the Cheltenham Festival, Grand National and Royal Ascot. From Paddy Power to William Hill, each bookmaker will have a different start time for their Best Odds Guaranteed promotion. Check out some of the timings below and how each offer fluctuates. This offer is capped at £2,500 per day and applied from 8am on the day of the event only. This offer started in March 2021 ahead of the Cheltenham Festival and customers have been enjoying this deal on the four-day racing event every year since.

• User-friendly interface with customizable dashboard
• Advanced stats and data integration
• Easy bet builder for multi-market selections
• One-click betting from live scores
• Dedicated mobile app with full functionality

Similar to bookmakers above, this offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Money Back x Places, Win Only Markets or Enhanced Placed markets which are separate from the main ‘Win or E/W’ Market. With BoyleSports’ promotion, if you take an Early Price on a selection and the Starting Price (SP) is higher, BoyleSports will pay out at the better price when the bet is placed after 8am on the day of the race. Again, this only applies for Ladbrokes punters betting on horse racing that’s in the UK and Ireland, which includes the Cheltenham Festival and Grand National.

• Live streaming with in-play odds
• Cash out option on most markets
• Live edit bet feature for ongoing events
• Visualization tools for live match trackers
• Quick bet slip for fast market changes

Free bets, cashed out bets, or voided bets do not qualify for the Best Odds Guaranteed promotion. Only real money bets placed by eligible customers will be eligible for this offer.

4. 7Bet -> Best New Betting Site For Casino Players

Maximum benefit to any one customer capped at £/€1000 per bet. Best Odds Guaranteed does not apply to Ante Post bets, special markets or international racing. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. Best Odds Guaranteed from 8am on the day of the race.

Betfred Key Features

T&C’s apply T&Cs apply Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. Back a horse in a UK or Irish race after 8am on the day of the race. (Doesn’t apply to Super Extra Place Races highlighted in the race card, ante-post bets or Lucky 15, Lucky 31 or Lucky 63 bets). Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Betway’s Best Odds Guaranteed offer is available daily on all UK and Ireland horse racing bets, from 9.00 am.

• Focus on Asian handicap and over/under markets
• Special offers for arbitrage bettors
• Commission-free betting exchange option
• Pinnacle-style model with high bet limits
• Direct API access for professional users

This is excellent news for the 2025 Cheltenham Festival, which got underway on March 11.

Betting site of the month - Betfair

Opt in, bet £10 at odds 2.00+ within 10 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. Best Odds Guaranteed on all their UK and Ireland Daily Racing from 9am on the day of the race. Only available to customers who have qualified for Sky Bet Club in the previous week. Applies to selected UK & Irish races only.

Get £20 Free Bets When you Bet £10

Bets placed on the day of the race between 9am and the start of the race. Eligibility restrictions and further T&Cs apply Applies 08:00 day of race until start. £25k daily cap applies to additional winnings. Max bonus £/€1k (retail) / £/€50k (online/FAB) per customer/day. Excludes Ante-Post, Tote/Pool, Place Only, Match Bets, Price Boosts, Pick Your Place, Specials, pre-packaged multiples, Acca Boost/Insure & Double The Odds One Winner. For example, if you get a tip for horse racing, take the 6/1 Early Price and your selection wins at 8/1, Betway will pay you at 8/1. The offer applies to single and multiple bets placed. Although this isn’t the earliest bookie offer, with many offering 8am, it’s still one of the best in the business and should be considered when placing bets on horse racing markets.

Explore More Of Our UK Betting Site Directory

In-play, void, cashed-out & free bets excluded. Best odds guaranteed is only available to customers staking £25 each week in a 7-day rolling period on sportsbook. Applies to win and each-way bets placed on UK and Irish horse races from 10am on the day of each meeting. Take Early Price at any UK or Irish Horse Racing Meeting (bets placed on day of race between 09:00 UK time & start of race) & we’ll pay out at Starting Price if it’s bigger. New online 888sport customers in the UK and Ireland, excluding re-registered customers.

8. LiveScore Bet

Qualifying bet: 'real money' stake of £/€10+, odds 1/2 (1.5)+. Free bet, consists of 3x £/€10 tokens: 1x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bets, permutations, or combining with 'real money' stakes. Best odds guarantee applies from 8am on the day of the race. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. As well as the bookmakers above, here’s an extensive list of the affiliates that offer Best Odds Guaranteed and the times the promotion becomes available, as of January 2025. Bet just £10 to earn a £40 bonus for the 2026 World Cup, plus claim boosted 3/1 odds on Scotland to score in every group game with BOYLE Sports!

Site	Live Markets per Match	Odds Update Speed	Cash Out Available	Live Streaming
Bet365	200+	<10 seconds	Yes	Yes
Betfair Exchange	150+	Real-time	Yes	No
William Hill	100+	~15 seconds	Yes	Limited
Unibet	80+	~20 seconds	Partial	Yes

Check out the latest odds to win the 2026 World Cup, analyse on the top contenders and Oddschecker's betting insights. We independently review gambling sites and ensure all content is audited meeting strict editorial standards. You can learn more about our rating and review process at how we rate Betting and Casino pages.

How We Rank Betting Sites & Criteria We Use

Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + Best odds guarantee from 8am on the day of the race. First bet on a Football or Horse Racing multiple with 3+ selections. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet.

Google Pay

Best Odds Guaranteed available on UK and Irish Horse Race Winner Single bets (Excluding Arabian thoroughbred Races) placed after 09:00am (UK time). 18+ LiveScore are offering Best Odds Guaranteed on all UK and Irish horse racing. If the starting price ends up bigger than the odds you take, you’ll bet uk sports betting sites new get paid at the bigger price. Applies to win/each-way bets placed after 10am on the day of the race. Applies from 10AM daily on all UK and Irish horse and greyhound racing. Account registration through our links may earn us affiliate commission at no extra cost to you, this never influences our listings’ order. With over 175 active online bookmakers, finding the best betting sites in the UK can be tricky.

Bookmaker	Football Margin	Tennis Margin	Basketball Margin
Pinnacle	2.0%	2.5%	2.2%
Bet365	4.5%	5.0%	4.8%
Unibet	5.0%	5.5%	5.2%
Betway	4.8%	5.3%	5.0%
888sport	5.2%	5.8%	5.5%

We introduce you to the UK’s best bookies where you will find great odds, extensive markets, and sports coverage. Learn about their features, how to spot the best ones and which to avoid, as well as betting specials you can unlock.